OUR STORY
About us
The BestSelf Co. started as a project between two entrepreneurs, Cathryn and Allen, who were on a journey to creating a life they loved, through building their respective businesses and being able to quit their day jobs.
Despite working long hours on their various projects, it felt like they were on a treadmill, working everyday but not getting anywhere. Feeling busy but not productive.
Too often they'd experience the sinking feeling of finishing a day and feeling unclear about their accomplishments and if they were really moving the needle forward on anything.
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